Bring your Will Bank to Life
WITHOUT ALL THE HASSLE!
Helping you to help your clients
Things change.
You have arranged your clients’ affairs, you have met their intentions. Job done. Until things change.
Inevitably, your clients’ circumstances change, and the arrangements they made no longer fit their purpose. They need an update. As their will-writer, you assume they will reach out to you.
Often they don’t.
The bond that existed during the initial process has stretched over time. They may not realise the changes require action. They may simply be procrastinating. Whatever the reason, both partners are missing out.
We help will writers to regain the bond they formed at the beginning of the process. We help will owners ensure their arrangements meet their purpose. We put both parties back in control
Without all the hassle
Delivering excellent advice is all-consuming. It leaves very little time to do much else.
Firms dedicate their resources to the important and urgent tasks associated with servicing new clients. Allocating capacity to focus on needs from existing clients typically does not happen.
That is why WBT exists.
We augment busy private client teams, working on their behalf to recreate and sustain existing client relationships. We become your specialist outreach partner, working on your behalf, taking away all the hassle.
WBT’s service supports all the non-legal tasks that a firm needs to deploy.
It enables fee earners to do more of what they are good at.
UNLOVED ASSET?
Customer service experts will very quickly point to the critical value to be gained from taking care of existing customers.
Generating additional value from existing customers, they say, is cheaper and easier compared to winning new ones. Except if you are a law firm with a long established willbank with limited capacity.
These firms have unique challenges related to their client relationships:
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Duration
Relationships are measured in years and decades.
Not weeks and months. -
Clients
Clients are motivated to think carefully about their passing.
They are not frequent purchasers. -
Duration
Relationships and firms are built around legal professionals.
Not sales and marketing experts.
Degrading Value Of A Tangible Asset
Factors combine and mean that, in many cases, firms have responsibility for a asset (their willbank) that is degrading in value as the relationships to existing clients stretch over time.
Simply put, a willbank that has out of date information is of much lower value than one that is up to date. Like a poorly maintained car, an out of date willbank’s value erodes more quickly than a fully serviced equivalent.
Firm are increasingly realising that willbanks are tangible assets. An up to date willbanks are worth multiples more than its out of date counterpart. Who doesn’t want to increase the strength of their balance sheet? Review an illustration
TESTIMONIALS
“WBT’s team delivered this first phase as planned, ensuring we have the foundation from which to deliver a proactive service to our clients. We are excited to move into the next phases of the project with WBT’s team”
Jane Hunter
MLP Law
NO HASSLE BUT IS IT WORTH IT?
Complimentary Willbank
Estimate
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