Bring your Will Bank to Life
WITHOUT ALL THE HASSLE!
Will Bank Management for Will Writers & Private Client Teams
Helping you to help your clients
Things change.
You have arranged your clients’ affairs, you have met their intentions. Job done. Until things change.
Inevitably, your clients’ circumstances change, and the arrangements they made no longer fit their purpose. They need an update. As their will-writer, you assume they will reach out to you.
Often they don’t.
The bond that existed during the initial process has stretched over time. They may not realise the changes require action. They may simply be procrastinating. Whatever the reason, both parties are missing out.
WBT helps will writers and private client teams reconnect with will owners whose circumstances may have changed since their original instructions.
We help will writers regain the bond they formed at the beginning of the process, ensure arrangements remain suitable for their owners, and put both parties back in control.
Will Bank Management Without all the hassle
Delivering excellent advice is all-consuming. It leaves very little time to do much else.
Firms dedicate their resources to the important and urgent tasks associated with servicing new clients. Allocating capacity to focus on the needs of existing will owners often does not happen.
That is why WBT exists.
We augment busy private client teams, working on their behalf to refresh and sustain existing client relationships. We become your specialist will bank outreach partner, taking away the hassle of maintaining contact with will owners over time.
WBT’s service supports the non-legal tasks required to support effective will bank management.
It enables fee earners to do more of what they are good at.
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Busy Fee
Earners
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WBT Outreach
Support
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Reconnected
Will Owners
IS YOUR WILL BANK AN UNLOVED ASSET?
Customer service experts often point to the value gained from taking care of existing customers.
Generating additional value from existing customers is usually cheaper and easier than winning new ones.
That principle still applies to law firms. However, a long-established will bank creates a different challenge when internal capacity is limited.
These firms face unique challenges in maintaining client relationships:
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Duration
Relationships are measured in years and decades.Not weeks and months.
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Clients
Clients are motivated to think carefully about their passing.
They are not frequent purchasers.
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Relationships
Client relationships and firms are built around legal professionals.
Not sales and marketing experts.
Degrading Value Of A Tangible Asset
In many cases, firms are responsible for a tangible asset — their will bank — that degrades in value as client relationships stretch over time.
Simply put, a will bank containing out-of-date information is worth significantly less than one that is actively maintained.
Like a poorly maintained car, an out-of-date will bank can lose value more quickly than a fully serviced equivalent.
This is because client details change, client circumstances change, yet updates to the records around these are often never actioned.
Firms are increasingly recognising that will banks are tangible assets. An up-to-date will bank may be worth considerably more than its out-of-date counterpart.
TESTIMONIALS
“WBT’s team delivered this first phase as planned, ensuring we have the foundation from which to deliver a proactive service to our clients. We are excited to move into the next phases of the project with WBT’s team”
Jane Hunter
MLP Law
NO HASSLE BUT IS IT WORTH IT?
Complimentary Will bank
Estimate
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